Young users are increasing, with the share of post-90s users overtaking post-80s users for the first time. The potential for post-2000 is enormous. Young users born in the 1990s and 2000s experience less pressure from parental, mortgage and car expenses. They have a strong willingness to spend online, with higher demand for online hotel reservations.
Online hotel reservations continued to penetrate county-level markets in the first half of 2019, with 70% of new users coming from third- and lower-tier cities.
Platform performance information:
- In the first half of 2019, Meituan led the industry in terms of room nights booked, accounting for 47.3% of the market, more than the total share of Ctrip, Qunar and eLong combined.
- Meituan & Fliggy led the industry in the number of young users, with post-90s and post-00s users accounting for over 50%.
- Qunar ranked first in terms of daily openings, followed by Tongcheng-eLong and Meituan.
- OTA players around the world form a four-pole competitive landscape, and leisure travel is the key area of battle. Similar to Expedia, Ctrip has been in development for 20 years and focuses on business travel. Meituan, though young, is similar to Booking in nature, focusing primarily on the leisure and vacation market.
The full report:
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SOURCE Trusted Data