IHG now offers on-page SEO opportunities for your hotel website

For as long as we can remember, IHG, which owns brands like Holiday Inn, Holiday Inn Express, and many others, has handled its SEO marketing efforts in-house.

The title and meta descriptions were written by their team as they did not allow direct input from the hotel or anyone who may have handled marketing on behalf of the hotel. Previously limited by the lack of custom optimization, many owners have opted for vanity sites for IHG hotels.

But evolution is upon us!

We recently selected Holiday Inn Express branded hotels where you can edit hotel metadata on the brand’s site.

In IHG Concerto, you can search for item #6222 to find SEO data fields.

This is a huge victory for the hotel!

This allows you to take control of your search engine optimization and content strategy by addressing the local hotel market.

By selecting your city and entering your demand-driving keywords in titles and meta descriptions, it allows you to compete in the local market by speaking their language.

Update your SEO city name and hotel page title

Edit title and meta descriptions on additional pages

Availability of features in Concerto

We’re excited to see this come into play even though it’s not widespread yet. Not all Holiday Inn Express hotels have editable fields and so far we can see the fields for one Holiday Inn, but they are currently marked as “read only”.

But, don’t be afraid! Email the IHG Ignite team at [email protected] to have it updated for you.

Currently, they will be updating the 4 main pages:

• Homepage
• To eat
• Things to do
• Packages

How to optimize limited-time features

For other ways to “list” your IHG brand site, check out our blog on How to Leverage Limited Time Features (LTFs) for Search Engine Optimization for IHG Hotels.