Skip to content
Carlton Hotel Antwerp

Carlton Hotel Antwerp

  • Home
  • Hotel application
  • Hotel website
  • Hotel reservation
  • Hotel online
  • Hotel service
Watch Online
  • Home
  • Hotel website
  • 3 Creative Ways to Improve Your Hotel Website Performance
  • Hotel website

3 Creative Ways to Improve Your Hotel Website Performance

Jeffrey V. Fallis May 31, 2022 4 min read

Benchmarking your property against your competitors is one of the most important tools for developing a strong direct channel strategy. With real-time analytics and never-before-seen insights, Bench Direct transformed the direct booking landscape and allowed hotel brands to not only compare their bottom lines, but also clearly understand how they came to be.

As a hotelier, the amount of data and information BenchDirect provides you with is essential to understanding yourself and your competitors. But even the most experienced hotelier may not know how to analyze these results and identify where to make improvements to their direct channel strategy. This is where the Ultimate Hotel Benchmarking Checklist A handy step-by-step guide to how to assess your hotel’s direct channel performance so you know exactly where to focus and what you need to do.

At its core, benchmarking is a two-step process of learning and then acting on what you’ve learned. Let’s dive into some of the best practices from the guide and see how you can take your direct channel to new heights by turning BenchDirect insights into action.

1. Breakdown of research by date of stay below average? Encourage more reservations on specific dates.

By analyzing your hotel’s upcoming calendar and identifying specific dates where there is a clear drop in demand relative to the market, you can easily create exclusive offers around those dates to give rates an extra boost. of occupancy. Imagine finding yourself running out of bookings during the month of May. What action can you take here? Display of a Layer on the homepage allows you to specifically highlight offers that entice visitors to book on the specific dates you’re trying to sell. If the package makes as much noise as in the example below, those direct bookings will arrive immediately!

Landing page offer encouraging bookings for the month of May — Photo by The Hotels Network
Landing page offer encouraging bookings for the month of May — Photo by The Hotels Network

2. Below average mobile conversion? Adapt your user experience to mobile devices and get creative!

Mobile dominates online traffic to hotel websites, with recent data trends indicating that an incredible 75% of traffic volume comes from a portable device. But has your hotel taken the necessary steps to optimize the mobile experience? Your site may look amazing on a laptop, but are you seeing below-average conversion rates on mobile?

It is crucial to adapt user experience and messaging to mobile traffic and look for creative ways to increase sales on this device. By using the targeting options, you can display carefully curated and unique offers that are only visible to your mobile audience. Embedded messages appear as native content and don’t overload the UX, which is vital for a good mobile experience that engages and drives conversions.

Example of a 10% mobile-only offer displayed via an Inliner — Photo by The Hotels NetworkExample of a 10% mobile-only offer displayed via an Inliner — Photo by The Hotels Network
Example of a 10% mobile-only offer displayed via an Inliner — Photo by The Hotels Network

3. Do you notice a higher than average frequency of disparity? Fight price disparities on the spot.

So you have all the ingredients for a great website, and you should be fine. But looking at the benchmarking data, you notice that your hotel rates are more often undercut by OTAs and metasearchers than those of your competitors. What can you do to prevent this from negatively impacting your direct conversions? Activate an ingenious solution known as Price match.

With this feature, your hotel can combat price discrepancies in real time by implementing it directly into the booking engine. Each time a price mismatch is detected, the user is offered a corresponding reduced rate. One click on the special offer link and the discount is automatically applied to combat the lower rate. By effectively stopping other offers in their tracks, you’ll easily discourage users from third-party sites and increase your direct bookings instead.

Price Match inliner showing rates on competing sites versus your best offer — Photo by The Hotels NetworkPrice Match inliner showing rates on competing sites versus your best offer — Photo by The Hotels Network
Price Match inliner showing rates on competing sites versus your best offer — Photo by The Hotels Network

The tips above are just a few of the great ways to act on your benchmarking insights and take your direct channel strategy to a whole new level.

THN’s Ultimate Hotel Benchmarking Checklist has been carefully curated to go hand-in-hand with analyzing your direct channels so you can get the most out of your data. Ready to start? To download the complete guide today.

About the hotel network

Working with over 14,000 hotels worldwide, The Hotels Network offers its customers a comprehensive growth platform to power their direct channel. By leveraging a suite of built-in tools and analytics, hospitality brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, review summary and a full suite of personalization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior and then automatically personalizes the message and content. offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that is a complete game-changer.

THN’s mission is to improve the online booking experience, increase direct bookings and strengthen the relationship between hotel brands and their customers.

For more information on hotel rates, visit: https://hotelier-rates.thehotelsnetwork.com or contact [email protected]. For more information about The Hotels Network, visit https://thehotelsnetwork.com/fr or contact [email protected].

Related posts:

  1. The Booking.com hotel website is setting up in new territory and expanding its services
  2. Is your hotel website really responsive?
  3. THN’s BenchDirect Insights report shows 40% increase in hotel website conversion rates in London in September 2021
  4. IHG now offers on-page SEO opportunities for your hotel website

Continue Reading

Previous: Virginia’s best expensive restaurant is a fancy hotel, says website
Next: Enter the summer season on your hotel website

Related Stories

Superhero Powers – The Secret to Transforming Your Hotel Website
7 min read
  • Hotel website

Superhero Powers – The Secret to Transforming Your Hotel Website

June 15, 2022
Enter the summer season on your hotel website
5 min read
  • Hotel website

Enter the summer season on your hotel website

June 15, 2022
Virginia’s best expensive restaurant is a fancy hotel, says website
2 min read
  • Hotel website

Virginia’s best expensive restaurant is a fancy hotel, says website

May 7, 2022

Categories

  • Hotel application
  • Hotel online
  • Hotel reservation
  • Hotel service
  • Hotel website

america europe asia pacific east africa europe asia global hotel hotel booking hotel reservation market report market research market share middle east north america software market states canada united states

Recent Posts

  • Is it acceptable to not have a credit card? |Bridge Payday

  • Two title loans at the same time, is it possible?

  • Technology Trends – Redefining Online Hotel Distribution

  • Hotel Reservation System Market 2022 Growing Demand, Emergence

  • Superhero Powers – The Secret to Transforming Your Hotel Website

  • Enter the summer season on your hotel website

  • Hotel Reservation System Market Size and Forecast to 2028 | Saber (synxis), Mingus Software (hotello), Amadeus, Hotelrunner, Resnexus

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • October 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • January 2018
  • December 2017
  • August 2017
  • July 2017
  • May 2017
  • April 2017
  • November 2016
  • September 2016
  • August 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • September 2015
  • July 2015
  • May 2015
  • April 2015
  • March 2015
  • December 2014
  • August 2014
  • September 2013
  • May 2013
  • March 2013
  • June 2012
  • November 2007

You may have missed

Technology Trends – Redefining Online Hotel Distribution
5 min read
  • Hotel online

Technology Trends – Redefining Online Hotel Distribution

June 17, 2022
Hotel Reservation System Market 2022 Growing Demand, Emergence
5 min read
  • Hotel reservation

Hotel Reservation System Market 2022 Growing Demand, Emergence

June 16, 2022
Superhero Powers – The Secret to Transforming Your Hotel Website
7 min read
  • Hotel website

Superhero Powers – The Secret to Transforming Your Hotel Website

June 15, 2022
Enter the summer season on your hotel website
5 min read
  • Hotel website

Enter the summer season on your hotel website

June 15, 2022
  • Privacy Policy
  • Terms and Conditions